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The Indian tablet market showed quarter-on-quarter growth in the fourth quarter of 2023. In its review of the Tablet PC Market Report, Q4 2023, CyberMedia Research (CMR) noted that tablet shipments in Q4 2023 increased on the back of strong growth. Demand for 5G tablets. Wi-Fi-only tablets also performed well this quarter, increasing quarterly shipments and capturing the majority of market share. According to the report, major tablet brands include Apple, Lenovo, and Samsung.

According to a CMR report, total tablet shipments in India increased by 21% on quarter-on-quarter (QoQ) in the fourth quarter of 2023. Shipments of tablets supporting 5G networks increased 43% year-on-year, tablets supporting only Wi-Fi connectivity increased 13%, and tablets supporting only Wi-Fi connectivity accounted for 52% of total shipments. The report added the premium tablet segment, i.e. shipments of models priced at Rs. 20,000 ~ Rs. 30,000 is a 95% increase QoQ, showing that the market is moving towards high-end devices.

The report claimed that Apple maintained first place in market share with 25%. According to the report, this was further fueled by increased demand for the company’s iPad 10 and iPad 9 series models. According to the report, Lenovo ranked a close second in India last quarter with 24% market share, with the Lenovo Tab M10 and Lenovo Tab M9 becoming the company’s flagship models.

After Apple and Lenovo, South Korean tech giant Samsung ranked third in tablet shipments with a 19% market share in the fourth quarter of 2023. According to the report, the most popular models of the brand were Samsung Galaxy Tab A7 Lite and Galaxy Tab S6 Lite.

According to the report, shipments of the Indian tablet market in 2023 will decline by 14% compared to the previous year. However, 5G tablet shipments increased 48% year-on-year. The report also noted that while tablet shipments have declined overall, 5G tablet shipments are increasing, suggesting a potential shift in consumer preferences within the tablet market.

In its forecast to 2024, the report said the Indian tablet market will grow steadily at 5-10% driven by technological advancements, diverse product offerings, and evolving consumer preferences.

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