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A group of 20 technology companies announced Friday that they have agreed to work together to prevent fraudulent artificial intelligence content from interfering with elections around the world this year.

The rapid growth of generative artificial intelligence (AI), which can generate text, images and video in seconds in response to prompts, has raised concerns that this new technology could be used to sway key elections this year. The population is heading to the polls.

Signatories to the technology agreement announced at the Munich Security Conference include companies that build generative AI models used in content creation, including OpenAI, Microsoft and Adobe. Other signatories include social media platforms such as Meta Platforms, formerly known as Twitter, TikTok and X, which will face the challenge of blocking harmful content on their sites.

The agreement includes collaborating on the development of tools to detect misleading AI-generated images, video and audio, creating public awareness campaigns to educate voters about deceptive content, and ensuring that the services take action against such content. It contains a promise to do so.

Technologies to identify AI-generated content or authenticate its origins could include watermarking or metadata embedding, the companies said.

The agreement did not specify a timeline for meeting the commitments or how each company would do so.

“The usefulness of this agreement is the breadth of companies signing on to it,” said Nick Clegg, president of global operations at Meta Platforms.

“It’s all well and good if individual platforms develop new policies for detection, provenance, labeling, watermarking, etc., but without a broad commitment to do so in a shared, interoperable manner, we will be left with chaos. We have a variety of commitments,” Clegg said.

Generative AI is already being used to influence politics and even persuade people not to vote.

In January, a robocall using a fake voice of President Joe Biden was circulated to New Hampshire voters urging them to stay home during the state’s presidential primary.

Despite the popularity of text generation tools like OpenAI’s ChatGPT, tech companies will focus on preventing the harmful effects of AI photos, videos, and audio. That’s partly because people tend to be more skeptical of text, said Dana Rao, Adobe’s chief trust officer. interview.

“There is an emotional connection to audio, video and images,” he said. “Your brain is wired to believe that kind of media.”

© Thomson Reuters 2024

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