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Interpretation and translation support, participation in international fairs… Development of services for young people

Gangseo Miracle Medi Special Zone

Gangseo Miracle Medi Special Zone

(Seoul = Larose.VIP) Reporter Jeong Jun-young = Gangseo-gu, Seoul (District Mayor Jin Kyo-hoon) announced on the 19th that it has established the ‘2024 Medical Tourism Revitalization Basic Plan’ to create an international medical tourism hub city.

Medical tourism is a high-value-added business that attracts foreign patients and links medical services with tourism products.

This basic plan is to take a leap forward for the ‘Gangseo Miracle Medi Special Zone’, which has grown steadily since being designated as a special zone by the Ministry of SMEs and Startups in 2015 but has been experiencing a recession since COVID-19.

The district’s basic plan consisted of three areas: ▲ revitalization of public-private cooperation networking ▲ expansion of medical tourism infrastructure ▲ improvement of brand awareness of the special zone.

First, in order to revitalize public-private cooperation networking, we will strengthen the operation of the Special Zone Council, which consists of a total of 70 people in five departments, including medical care, attraction, shopping, lodging, and dining. In addition, council organizations such as hospitals and global restaurants that have registered to attract foreigners are constantly recruiting additional applicants.

To expand medical tourism infrastructure, special zone promotional videos and guidebooks produced in multiple languages, including English and Chinese, will be produced to strengthen promotion and support interpretation and translation services for special zone council organizations.

By holding a medical tourism product contest, we plan to develop new medical services targeting young people, including skin care, health checkups, and well-aging, as well as existing areas such as spine, joints, and infertility.

To improve brand awareness, we plan to form a consortium with special zone council organizations in the second half of the year to hold overseas medical information sessions and participate in international exhibitions.

In October, the Gangseo Miracle Medi Festival is held in conjunction with the Heojun Festival to promote medical tourism resources to foreign tourists.

District Mayor Jin Kyo-hoon said, “The number of foreign patients visiting Gangseo-gu has slowed down somewhat since COVID-19, but we will spur the attraction of foreign patients through active promotion in major countries with high demand for medical tourism.” He added, “The Gangseo medical tourism business is taking a leap forward again.” “I will do my best to make it happen,” he said.

prince@yna.co.kr

Report to KakaoTalk okjebo 2024/02/19 07:47 Sent

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