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Released six days apart… Possibility of changing the atmosphere of theaters with ‘double box office success’

Movie ‘Buried Grave’

Movie ‘Buried Grave’

(Seoul = Larose.VIP) Reporter Lee Young-jae = The theater district, which has fallen into a slump due to the absence of any blockbuster box office hits since ‘Spring of Seoul’, which became a hit with 10 million movies at the end of last year, shows signs of coming back to life.

This is because the Korean film ‘Pamyo’ and the Hollywood film ‘Dune: Part 2’ (hereinafter referred to as ‘Dune 2’) were released one after another.

According to the integrated movie theater ticket network on the 24th, director Jang Jae-hyun’s ‘Breakfast’ attracted 373,000 audiences the previous day and remained at the top of the box office for two consecutive days.

The cumulative number of viewers of this film, which ranked first upon its release on the 22nd, is approximately 709,000. It is certain that the number of viewers will exceed 1 million on the third day of release.

‘Digging a Grave’, starring Choi Min-sik, Kim Go-eun, Yoo Hae-jin, and Lee Do-hyeon, depicts the scary things that a feng shui master, undertaker, and shaman experience while digging up the graves of a wealthy family’s ancestors in exchange for a large amount of money.

This is the third occult mystery feature from director Jang, who has built an unrivaled occult world with ‘Black Priests’ (2015) and ‘Sabaha’ (2019).

It is a work that combines traditional feng shui and shamanism and incorporates the history of the nation’s hardships. It is well-received for its eerie visuals and bizarre sounds that create a sense of immersion, as well as the actors’ excellent acting.

Film critic Jeon Chan-il said, “This is a work that stands out in that it naturally connects various characters and completes it with the best acting.”

On the 28th, director Denis Villeneuve’s Hollywood fantasy ‘Dune 2’ will be released. It enters the theater district six days apart from ‘Pamyo’.

‘Dune 2’, starring top Hollywood star Timothée Chalamet, is a sequel to ‘Dune’ (2021). It is the story of Paul, the heir of a family that fell due to the plot of the emperor who rules the universe, who runs away to a desert planet, lives in hiding, and seeks revenge.

The overwhelming visual beauty, majestic music, and fast-paced action captivate the eyes and ears of the audience. It is expected to attract audiences mainly through special theaters such as IMAX and Dolby Atmos that can maximize the audio-visual experience.

'Dune: Part 2'

‘Dune: Part 2’

Ahead of the release, director Villeneuve and the main actors, including Chalamet, recently visited Korea to boost the box office atmosphere.

As of this morning, the reservation rate for ‘Dune 2’ was 24.1%, trailing behind ‘Pamyo’ (54.6%). As the release date approaches, the reservation rate is expected to increase.

When ‘Dune 2’ is released, there is a possibility that there will be a tendency to focus on one side as it competes with ‘Pamyo’, but there are also observations that the two works can be successful side by side and revitalize the theater district.

The fact that ‘Pamyo’ and ‘Dune 2’ are different in many ways, including genre, also adds strength to this outlook.

Although ‘Spring in Seoul’ heated up theaters at the end of last year, the second part of ‘Alien + Humans’ failed at the box office this year, and ‘Dog Days’, ‘Deadman’, and ‘Argyle’, which were released ahead of the Lunar New Year holiday, also failed to meet expectations. The mood calmed down as the results were achieved.

There were movies that achieved good results during this period as well. ‘Picnic’, one of the Lunar New Year films, recently surpassed 270,000 cumulative viewers, which is the break-even point. This is the first Korean feature film released this year to exceed the break-even point.

‘Citizen Deok-hee’, which was released on the 24th of last month, had a cumulative audience of 1.681 million, falling short of the break-even point (1.8 million). It is evaluated at a level that can be compensated for.

‘The Founding War’, which was released on the 1st, has exceeded 800,000 cumulative viewers, making it an unusual success for a documentary.

However, they were unable to change the stagnant atmosphere of the theaters due to their weak box office impact. This is why theaters are paying attention to ‘Pamyo’ and ‘Dune 2’.

Oh Dong-jin, a film critic, said, “I hope that the two films will be a double hit and increase the volume (audience size) of the entire theater district.”


Report to KakaoTalk okjebo 2024/02/24 09:30 Sent

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