The iPhone 15 Pro and iPhone 15 Pro Max were launched earlier this year and Apple’s high-end phones could end up being the most popular models in the series, according to reports. Market research firm Display Supply Chain Consultants (DSCC) reported that the iPhone 15 Pro and iPhone 15 Pro Max accounted for 71% of panel shipments for the iPhone 15 series in October. This is up from 65% a month ago. This year, Apple increased the price of the iPhone 15 Pro Max due to camera and storage upgrades.
According to DSCC’s latest monthly flagship smartphone tracker report, the iPhone 15 series appears to be growing in popularity compared to the iPhone 14 and iPhone 13 series, which were launched in 2022 and 2021, respectively. Based on the shipment data of the iPhone 15 series, the latest model represents a 16% increase compared to the iPhone 14 lineup, while it is 21% higher than the panel shipments of the iPhone 13 series smartphones.
According to the report, Apple’s iPhone 15 Pro and iPhone 15 Pro Max models are growing in popularity, with iPhone 15 series panel shipments increasing by 6% (71%) in October. The iPhone maker could see increased growth in the coming months.
It is noteworthy that despite the price increase for the high-end iPhone 15 Pro Max model, shipments of the Pro model increased. The top-of-the-line model features a periscope camera setup for improved optical zoom, and the base option now comes with 256GB of built-in storage, double the capacity available in the previous model.
The Cupertino company’s largest supplier for iPhone 15 series panels is Samsung Display, with the South Korean tech giant accounting for an 81% share. This is a 1% decrease and 2% increase compared to the iPhone 14 and iPhone 13 models in the same period last year. .
Other companies have also started making panels for the iPhone 15 series. LG is reportedly producing the iPhone 15 Pro Max display, which accounts for an 18% share of panel shipments in October. Meanwhile, China’s BOE recorded a 1% share in iPhone 15 panel shipments. Both companies also produce displays for older iPhone models.
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